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In 1929, William Fox of Fox Film Corporation bought the Loew family's holdings with Schenck's assent. Mayer was active in the California Republican Party and used his political connections to persuade the Justice Department to delay final approval of the deal on antitrust grounds.During this time, in the summer of 1929, Fox was badly hurt in an automobile accident.However, these purchases created a need for someone to oversee his new Hollywood operations, since longtime assistant Nicholas Schenck was needed in New York headquarters to oversee the 150 theaters. Mayer, Loew addressed the situation by buying Louis B. Mayer became head of the renamed Metro-Goldwyn-Mayer, with Irving Thalberg as head of production.Marcus Loew died in 1927, and control of Loew's passed to Nicholas Schenck.Three years later, an increasingly unprofitable MGM was bought by Kirk Kerkorian, who slashed staff and production costs, forced the studio to produce low-budget fare, and then shut down theatrical distribution in 1973.The studio continued to produce five to six films a year that were released through other studios, mostly United Artists.MGM, however, was the very last studio to convert to "talkies" with its first all-color, "all-talking" sound feature with dialogue The Rogue Song, a 1930 musical.
In 1928, MGM released The Viking, the first complete Technicolor feature with sound (including a synchronized score and sound effects, but no spoken dialogue).By the time he recovered, the stock market crash in the fall of 1929 had nearly wiped Fox out and ended any chance of the Loew's merger going through.Schenck and Mayer had never gotten along (Mayer reportedly referred to his boss as "Mr.The studio then produced a number of three-color short subjects including 1935's musical La Fiesta de Santa Barbara, but waited until 1938 to film a complete feature in the process, Sweethearts with Mac Donald and Nelson Eddy, the earlier of the popular singing team's two films in color.From then on, MGM regularly produced several films a year in Technicolor with Northwest Passage being one of the most notable.